Starting this week, eight Genocide billboards are drawing attention throughout Los Angeles with the message, “truth will triumpth.” The billboards are sponsored by Los Angeles businessman  and owner of the apparel manufacturer RoarUSA, Deepak Vasandani. The inspiration for Vasandani’s efforts came from a dinner conversation with business colleagues and friends Hovig Khaloian and Rafi Ekmekian.

“Deepak is an exceptional human being with an extraordinary vision and an unconventional approach to tackling complex issues,” said Khaloian.  “His determination and commitment to corporate social responsibility is  admirable and it is an example that should be followed by others.”

The billboards are located at La Cienega & Whitworth, Western & Lexington, Westwood & Santa Monica, Topanga Canyon & Schoolcraft, Roscoe & Reseda, Santa Monica & Western, and Sepulveda & Lucerne.